GoldieBlox Knows it Takes More than Just Making it Pink to Appeal to Girls

A couple of years ago, I asked the question Are Gadgets Just for Guys? and said that making it pink doesn’t mean it will appeal to women – it just guarantees it won’t appeal to men.  The real problem goes beyond pink and making gadgets appeal to females.  It goes to the very heart of [...]

Source: http://the-gadgeteer.com/2012/10/10/goldieblox-knows-it-takes-more-than-just-making-it-pink-to-appeal-to-girls/

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