Twitter’s Social Impact Can’t Be Measured, But It’s The Pulse Of The Planet

When you sit back and think about how far Twitter has come since it launched in 2006, its rise to glory is impressive. It’s difficult to make your way through a day without seeing a tweet referenced on television, the radio, or on a news website. It doesn’t mean that Twitter is the biggest or most popular company or service in the world, but it does prove that its social impact has reached a level that not many technology companies have reached. When you want to search for something online, you “Google It.” When you want to connect with friends, or someone that you just met, you “friend them on Facebook.” When you want to share your random thoughts with the world, you “tweet it.” When Twitter’s co-founder, Jack Dorsey, accepted the award for Biggest Social Impact at The Crunchies last year, he started off his acceptance speech by saying: This award is all about our users. It always has been. Very rarely does a service become a utility that connects us and pops up in our day-to-day lives quite like Twitter has. Whether you’re taking pictures of your cat or sharing a quick story about what you saw on the Golden Globes, Twitter is there. And it always will be. Take a look back at that Crunchies moment here: Revisiting that moment excites us, as we look forward to this year’s Crunchies, which also has Biggest Social Impact as a category. It will reward the startup or service that did its best job to change the world in one way or another in 2012. Twitter could win that award every year, but it’s nice to see new names pop up. You should go vote for your favorite. I spoke with Twitter’s VP of Product, Michael Sippey, about how Twitter continues to evolve and infuse itself into our daily lives: You won our Crunchie award last year for “Biggest Social Impact.” Clearly, Twitter has made a difference in the world. What are you folks most proud of as a company? I bet that if you asked 100 people around the company what they’re most proud of in terms of the difference Twitter has made in the world, you’d get 100 distinct answers. But I think the common theme you’d hear is that people are proud of building a platform for communication that, because of its constraints, is used in so many

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