In a recent interview at WWDC, Apple's VP of Marketing Phil Schiller commented on criticism that it's hard to get noticed in the App Store. "The opportunity is the best it has ever been for software developers... Every other day you hear about another app going off the charts. You can still get discovered and get a hit overnight."
Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/eIHY7mc895M/story01.htm
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